Berkley Blowup

Berkley BlowUp — Tuned for Sound, Built for Salt

The Berkley BlowUp is a precision-engineered inshore surface lure designed to deliver a controlled, low-tone bloop and long, accurate casts in saltwater conditions. Featuring a uniquely designed hydrodynamic mouth and internal weighting system, this topwater bait produces a natural, low-frequency sound that imitates struggling baitfish — triggering reaction strikes from aggressive inshore predators. Whether you're working the surface or pulling the lure subsurface to generate a cavitating bubble trail, the BlowUp adapts instantly to changing conditions and retrieve styles.

Built for durability where it counts, the BlowUp features a high-strength ABS body paired with 4X saltwater-rated hooks to withstand explosive strikes. Its precision internal weight placement ensures full action control at any retrieve speed, making it equally effective for subtle presentations or aggressive topwater attacks.

• Natural Low-Tone Bloop: Hydrodynamic mouth and unique internal weighting mimic struggling baitfish with a low-frequency sound.
• Ultra-Versatile Action: Walk the dog, wake the surface, pop softly or aggressively, or create a subsurface cavitating bubble trail.
• Long, Accurate Casts: Precision internal weight placement delivers distance and control at any retrieve speed.
• Saltwater-Ready Durability: High-strength ABS body with 4X saltwater-rated hooks built for inshore predators.